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Mood Cafe
Project Included
Complete brand design
Project naming
Logo design
Brand tone
Brands direction
Brands story developing
Brand identity system
Collaterals design
Environmental design
Project Overview
Mood Cafe
Concept proposal
Mood Cafe is a conceptual cafe where
Logo design
The idea behind was to create a flexible yet consistent logo that represents mood.
Brand Identity
Pattern design accordingly to the major emotions, anger, joyful, gloomy, disgust.
Neutral
Anger
Happy
Sad
Sick
Brand Collaterals
Every piece of collaterals and marketing tools from large patten design to details typography tells the story of Mood Cafe through its unique identity,
It begins with "What's your mood today?"
Environmental Branding
Environmental Branding enhances the Brand's identity value more.
The making of Visual Identity
Mood Cafe's Identity - Expressionism
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